Major search engines such as Google, Yahoo, MSN/Bing, AOL and Ask are shifting some of their attention toward user intent and behavior as a new factor in search results. Therefore, local businesses that advertise online must utilize new ways to compete effectively. Utilizing display advertising for search engines is the key to staying very competitive in the local marketplace.
A new study conducted by Yahoo in association with comScore Networks, discovered that when search and display advertising were combined, they deliver much better results than when used separately.
The study showed that online searchers who were exposed to search and display advertising had increased their amount of actual page views that were relative to the competitive sites by up to 68 percent, and their time spent went up to 66 percent. In addition, those consumers who were exposed to search and display ads together increased the online purchases of the advertisers’ products and services by 244 percent and 89 percent offline as compared to online consumers with similar behavior who were not exposed to these types of ads.
What Are the Benefits?
Some of the benefits of a ProfitTrakk™ Display Advertising Campaign include specific targeting options such as:
- Demographic – Display your ads based on income, age and gender.
- Behavioral – Display your ads to local consumers that have recently shown interest in the type of products and services your business offers.
- Website Specific – Display your ads to local consumers on specific websites that are relevant to your business.
- Geographic – Display your ads to local consumers in the geographic region of your choice.
- Contextual – Display your ads on websites that have similar content to your website.
Will Display Advertising Help in Branding?
According the recent study, local consumers who had exposure to display advertisements had increased their related searches with trademark terms such as company name, specific company products and brand by an average of up to 26 percent during the study. This data proves that interest generated from display advertising does carry over to local consumer behavior when they search online. It is important that local businesses utilize the potential of display advertising to promote their online brand presence.
How Can I Leverage Display Advertising for my Business?
ProfitTrakk™ can help your local business develop a display advertising campaign that will attract search engines and exploit online user behavior and objectives. Using our expertise in Web 2.0 design, web development, search engine marketing campaign optimization and well-researched behavioral targeting on your local consumers, we can design effective online display advertising campaign that will increase site visits and conversion rates.
Before you make a decision on the a display advertising campaign, we encourage you to learn more about ProfitTrakk™ and how our experience in conversion friendly web design and consumer behavior research can give you a competitive advantage in your local area display advertising campaign and start generating new clients on a monthly basis.
Click HERE to get an edge with a Display Advertising Campaign to contact ProfitTrakk™ and learn more about our “Smart” Internet Marketing Services or Call today for a free consultation (800) 947-3909.